Center for Urban Transportation Research
at the University of South Florida

December 5, 2007 Commuter Choice Workshop

Join Florida’s transportation professionals in Ft. Lauderdale at the Pelican Grand Beach Resort on Wednesday, December 5, 2007, for a Commuter Choice training workshop featuring "Winning With the News Media", taught by Clarence and Ellen Jaffe Jones, of Winning News Media, Inc.

This workshop precedes the 2007 Florida Commuter Choice Summit being held at the Pelican Grand Beach Resort on Thursday and Friday, December 6-7.

Please note:  This module can be counted as an elective toward the Florida Commuter Choice Certificate requirements.

Audience: This course is targeted to transportation professionals and others looking to enhance their communication skills through hands-on training for crafting external messages and leveraging the media as a promotional tool.

Description:  Advertising, special events, speakers bureaus, and public meetings can all be part of a PR effort. But in the end, what is said about you and your issue in newspapers, television, radio, magazines and the Internet will reach more people, and have a greater impact, than all other PR elements combined. Learning how to design quotes for print, and sound bites for broadcasting, is like learning to speak another language. With extensive backgrounds in newspaper and television reporting, news media consulting, crisis managing, and on-camera coaching, the instructors will teach basic interview skills and strategies of media relations then video-tape participants in realistic scenarios once the class has decided the best strategy for dealing with each situation.

Objectives:

After this module, participants should be able to:

• understand the current shifts in media ethics and ownership

• see the differences between print and broadcast news and personalities

• know how to craft a quote that won't be misquoted 

Instructor: Clarence and Ellen Jaffe Jones, Winning News Media, Inc.  Clarence Jones is the author of Winning with the News Media - A Self-Defense Manual When You're the Story, published in 1984 and now in its Eighth Edition.

Agenda

8:00 - 8:30  Registration

8:30 - 11:45  Winning With the News Media

11:45 - 1:15  Lunch (on your own)

1:15 - 4:30  Winning With the News Media (cont'd)

Click here for Workshop Registration Form

Center for Urban Transportation Research · University of South Florida · 4202 E. Fowler Ave., CUT 100
· Tampa, FL 33620-5375
  (813) 974-3120 · (813) 974-5168 (fax) · winters@cutr.usf.edu